Magic
One of my favorite speculations is to think about the topics I wish someone would hire us to study. High on my current list is “magic.” Not the bunny in the hat type of magic, but the type of...
View Article5 things marketers can learn from the Pokémon Go Craze
One month in and the 90’s children’s craze Pokémon has been more than resurrected. The augmented reality gaming app Pokémon Go has smashed all sorts of records, including an estimated 75 million...
View ArticleAdded Value Edits: The mobile experience
What makes for a seamless, engaging, and differentiating mobile experience? That’s the question many marketers will be asking at the Mobile World Congress this week. We invited our Global Mobile...
View ArticleTo Seduce (and Convince) Artificial Intelligence
There’s no doubting the importance of Artificial Intelligence (AI) cementing itself in the zeitgeist. Case in point: the evolution of search over the last five years has tripled according to Google...
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The Hottest New Collaborator: AI
For many years brands have been engaging in creative collaborations, seeking to explore unexpected combinations, design exciting limited editions and form new, lasting partnerships. Now with the help...
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Generations
1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide...
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Five Ways to Win with Augmented Reality (AR)
The first widespread iteration of Augmented Reality (AR) came into being in the form of Pokémon Go – the cult mobile app (whose whimsical novelty was ultimately short lived) that saw hordes of people...
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Welcome to the Age of Multisensory Digital Experiences
We live in an increasingly digital world. We communicate, work, shop and play digitally most of the time or at least a digital device is used at some point during these activities. Basically most of...
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Humanising Data
1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and...
View ArticleServing The Squeezed Middle
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7...
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